J. Walter Thompson Company. Legal Department Records, 1936-1979

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J. Walter Thompson Company. Legal Department Records, 1936-1979

http://library.duke.edu/rubenstein/findingaids/jwtlegaldept/

Founded in 1864, the J. Walter Thompson Company (JWT) is one of the largest and oldest enduring advertising agencies in the United States. The J. Walter Thompson Company (JWT) Legal Department Records contain releases for models and photographers associated with JWT campaigns between 1936-1979, and especially the 1950s. The collection also contains publications associated with JWT clients which required model releases. Companies represented in the collection include Ford, Gillette, Kodak, Lever Brothers, Pacific Mills (Cocheco Manufacturing Company), Pan American World Airways, Quaker Oats, Radio Corporation of America (RCA), Seven-Up, Singer, and Uncle Ben's. Photographers mentioned or whose work appears in the collection include Richard Avedon, Ralph Bartholomew, Anton Bruehl, Horst, Otto Mayo, Valentino Sarra, and Francesco Scavullo. Acquired as part of the John W. Hartman Center for Sales, Advertising & Marketing History.

10.6 Linear Feet; 7900 Items

eng,

David M. Rubenstein Rare Book & Manuscript Library

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SNAC Resource ID: 6359736

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J. Walter Thompson company

http://n2t.net/ark:/99166/w6w70fpn (corporateBody)

Advertising agency. From the description of Radio programs, 1953-1961 and n.d. [sound recording]. (Duke University Library). WorldCat record id: 37954564 After graduating from Mount Holyoke College, Lois Gaeta worked at the J. Walter Thompson Company advertising agency as a script writer for television and radio commercials during the years 1955 through 1961. Later in her career, Gaeta worked in video and in continuing education programs in the medical profession. ...